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Our industry tips

Every week we share useful tips on business improvement and the latest industry trends.

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Latest Blog posts

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The Importance of Mental Health in the Workplace: Best Practices for Salon Employers

Prioritizing mental health creates a supportive and productive environment, benefiting both employees and clients. Discover best practices to promote well-being, from open communication to work-life balance and mental health support options.

14.11.2024.

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How to Plan a Successful Salon Event: A Step-by-Step Guide

Organizing a salon event can boost your brand, attract new clients, and strengthen relationships with existing ones. From setting goals and choosing a theme to marketing the event and engaging local partners, this guide covers everything you need for a memorable experience.

08.11.2024.

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Key Considerations for Investing in a Salon Business: Tips for Success

Dreaming of owning a salon? Discover the benefits of investing in the thriving beauty industry. Learn how to create a solid business plan, choose the right location, manage finances, and ensure legal compliance

08.07.2024.

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6 Ways To Save a Struggling Salon Business

Running a salon business can be complex and challenging. However, you can stay ahead of the competition using the ideas mentioned in this article. By redirecting your perspective on how to run your business, you'll be able to save it and rise from the ashes.

06.03.2023.

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Beginner's Guide To Marketing Your Salon

Effective salon marketing can help your business grow so that you and your team can focus more on what you are best at. Following our little guide can ensure that your marketing initiatives support your passions.

29.01.2023.

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Effective Training Techniques To Boost Salon Operations

By combining classroom teaching, online tutorials, in-house training, shadowing, and on-the-job training, salon managers can rest assured that their staff is well-trained, motivated, and confident in their abilities

20.01.2023.

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Why Should Beauty Salons Use Video Ads

Video ads are a powerful and cost-effective marketing tool for beauty salons. They can be used to showcase services and products and shared on social media to expand the salon's reach.

03.01.2023.

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Targeting Right Customers In Beauty Marketing; 3 Things To Consider

From a marketing perspective, setting up a beauty salon is no different than any other business. Identifying your target market is a vital first step.

26.09.2022.

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Trending 8 Best Practices For Salon Sustainability

From a marketing perspective, setting up a beauty salon is no different than any other business. Identifying your target market is a vital first step.

25.08.2022.

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Role of Human Resource Officers In A Salon's Employee Retention

24.08.2022.

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7 Reasons Why Your Beauty and Hair Salon Must Have a Mobile App

Mobile applications have taken the world by storm. More people use their smartphones to get the latest news or browse on social media. This trend has made mobile apps a necessity for most businesses.

15.06.2022.

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Why Is Your Salon's Client Database So Important?

A client database is an integral part of any salon. It is a rich pool of information that has many uses. It can organize client files and contact information. Besides this organization, a client database also contributes to brand marketing efforts.

14.06.2022.

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What Insurance Does a Salon Need?

Insurance might seem like a heavy expense, but it’s nothing compared to the troubles your business would face without them. Today, we will discuss a good baseline of what insurance your salon needs.

02.06.2022.

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Zoyya became an official Reserve with Google Partner

More clients, scheduled appointments and better online promotion for your business.

23.03.2022.

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How to Increase Online Bookings for Your Salon

Online booking benefits both your salon and your clients. We share some tips to increase online bookings and make the process more efficient for them and your employees.

04.03.2022.

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14 Effective Ways to Attract New Clients to Your Beauty Salon

You can’t stop some clients from leaving, but, with a smart approach, you can attract new ones to replace them, and grow your client base. So, we bring you 14 effective ways to do just that.

25.02.2022.

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7 Time Management Tips for Salon Owners

Managing a salon often takes more time than you have. With these seven time management tips, you’ll be able to get the most out of your time and lead your business to success.

23.02.2022.

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Importance of Good Salon Reputation

Building a good reputation takes time and effort, but it pays off. Here are some salon reputation benefits that you stand to gain from all that hard work.

21.02.2022.

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Tips for Running an Efficient Front Desk in Your Salon

A good receptionist can make all other parts of the salon shine. If you aim to create a more efficient salon front desk process, this is the post for you.

03.02.2022.

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How to Get More Client Reviews for Your Salon

Reviews are essential for all businesses, but they’re sometimes hard to get. In this article, we’ll tell you how to encourage your clients to support your business by leaving them.

31.01.2022.

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How to Convert New Salon Clients Into Regulars

You know your business is thriving when you have regular clients. This post reviews five steps you can take to convert new clients into regulars who look forward to visiting you again!

26.01.2022.

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5 Tips to Make Your Beauty Salon More Successful

Stagnant revenue and slow growth are signs that your business needs some changes. This post will guide you through five tips on running a more successful salon.

18.01.2022.

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5 Reputation Management Mistakes to Avoid for Your Salon

Reputation management is no small feat. In this article, we’ll show you five salon reputation management mistakes to avoid so that your salon gains the recognition it deserves.

23.12.2021.

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4 Ways to Improve Your Salon Customer Service

You don’t need the latest equipment to stand out among your competitors, as long as you nurture great relationships with your clients. We’ll show you five ways to do that by improving customer service in your salon.

16.12.2021.

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5 Types of Cancellation Policies to Use in Your Salon

If you want to get to grips with missed appointments, you need a cancellation policy. We’ll walk you through the most frequently used types so you can find the best one for your salon.

12.12.2021.

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6 Surefire Ways to Increase Client Retention in Your Salon

A modern client requires so much more than routine service to return to a salon. This post will guide you through six salon client retention strategies guaranteed to draw clients back to your beauty empire.

30.11.2021.

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Guide to Creating an Effective Cancellation Policy for Your Salon

If you notice a rising trend in clients missing their appointments at your salon, it’s time to implement a salon cancellation policy. Our guide will show you how to write one and what you can do to increase its effectiveness.

26.11.2021.

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How to Onboard Your New Salon Employee

Efficient onboarding results in skilled, dedicated employees. Here are six steps we find crucial when onboarding a new salon employee.

22.11.2021.

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6 Evergreen Tips on Client Communication For Cosmetologists

Salon clients look for excellent service and a pleasant ambiance. We have 6 tips for client communication for cosmetologists to create a warm and welcoming atmosphere.

17.11.2021.

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Handling Complaints Effectively In Your Beauty Salon

While you can't avoid complaints from clients altogether, you can learn how to deal with them effectively. We'll help you successfully handle any objection that might come your way and create a satisfied clientele.

26.10.2021.

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Salon Reputation Management: 5 Proven Tips

To a beauty salon owner, a good reputation is everything. Your clients trust you with their personal appearance, so they need to feel comfortable in your hands. This article will show you what you can do to keep your image spotless in the online worl

26.10.2021.

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6 Tips for Managing Your Salon Staff

To help you run a successful, harmonious salon, we’ve gathered some actionable advice on salon staff management you can start implementing right away.

14.10.2021.

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7 Tips to Reduce No Shows and Last-Minute Cancellations in Your Salon

To help you keep your beauty salon an organized place where clients show up every time, we’ve compiled a list of 7 helpful tips for minimizing no-shows and cancellations.

14.10.2021.

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Even 90-year-old customers are booking appointments online

Do customers like online booking? Do they use it or are they still booking by phone and texts? Find out the results of using the online booking app from the owner of the Zagreb beauty salon.

12.09.2021.

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Instant growth in 3 steps - here's how!

To manage your business well, you need insight! But we're not going to stop there. Read on a practical example of how to achieve growth in 3 simple steps!

12.09.2021.

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Personalized approach to clients in the hair salon

We bring you the successful story of Zoyya users; a hair salon that is anything but typical, in which as soon as you set foot – all the senses let you know you're in the right place. We're talking firsthand, we've tried it.

12.09.2021.